After reading this article at doorsofperception I find that I can remember very little contained in the article, other than database experiences may be a new form of human experience with beauty (aka, function morphed into form in a positive state).
I'd argue the network experience or the interaction experience, regardless of the tech behind it, should be the topic. Another point to think about is that people don't surf databases without some sort of interface. Some people use SQL directly (programmers), but most of us (consumers) have interfaces between the database and our eyes (websites) that are designed by people as representations of the data they wish to present.
Data without designed interfaces (which could be heard or seen of felt, take your pick) is like the sound of one hand clapping.