I think it's interesting that in article after article, tech writers complain that Apple isn't winning market share. Typically these authors complain and then get bombarded with responses from the Mac Zealots about why Apple/MacOS is great and shouldn't pander to the Intel masses. One argument about the single digit market share is the ratio BMW enjoys in the automobile market. Apple owns more of the personal computer market than BMW owns in the car biz. That sounds cool, but doesn't really mean too much.
What does really mean something is the aggregate message of these articles. They want Apple to survive. Usually the tone of the articles are written in a complaining tone, and I'm guessing it's because the OS they have been using is taking over their lives and is emptying their wallets. They want a viable alternative, and so do I.