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February 9, 2002 3:33 AM


MPEG4 could be the raster equivalent of Flash. Early this week the first consumer grade MPEG4 decoder card was announced by Sigma. Two days ago, word got out that Apple will be supporting MPEG4 in software via Quicktime. Yesterday we found out that a potentially high licensing cost might keep wide spread adoption a hope instead of a reality. In the C|net article, Douglas McIntyre, chief executive of On2 Technologies comments about the cost of the license and it's impact on the standard...

"I don't think (the fees) are commercially viable," said Douglas McIntyre, chief executive of On2 Technologies, a video-compression provider. "To come out with very high usage fees undercuts the whole concept of having a standard."

If you want to compete with MSFT, you need give it away folks (especially when you want to call it a standard).