Imx Fix in my experience
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March 25, 2002 11:32 AM

Last week Boxes and Arrows made its debut, and did so impressively. One of the articles makes a timely point about meeting CEO's and other MBA types half way when you are coming from the world of design. The argument is based on wiring qualitative work (visual design, information architecting, etc) into the quantitative, balance sheet oriented mind set.

A while back, Louis Rosenfeld covered a facet of the topic in blog entry examining the ROI of Information Architecture. The tie in is that any provable ROI of 'designy' work makes the argument for having strong design and usability on a given project easier to make. And in times like these, you need to make any argument you can.