Experience design goes beyond interface design.
May 21, 2002 10:55 AM
A few weeks ago I decided to buy my tickets for the opening night of Star Wars via Moviefone
. The site wasn't beautiful, perfectly easy to use, or memorable in anyway. But I did get my tickets without too much fuss, which is exactly what I wanted. The beauty of this process played out when I got to the theatre Thursday night. I was instructed by Moviefone to bring my credit card to the theatre, so I did, and handed it to the person in the ticket booth. She did the swipey thing, and a few seconds later, out came my tickets and a receipt, and I was on my way. No fuss, no muss.