Imx Fix in my experience
« prev next »

December 10, 2002 10:09 AM

AOL is now playing Time Warner music artists on the customer help line, and in related news, people are saying things like the following...
How can other companies turn today's interactive platforms to their advertising advantage? First, a company should map all of its interactions with customers through advertising, call centers and retail outlets.
In terms of the user experience, when looking for help, sales pitches aren't considered to be helpful (by me anyway). I like the idea of using downtime in a productive way, but is this the solution? Does a sales pitch meet the user's needs? If they were playing up-to-date ambient and IDM music, I'd be all for it, but they'd need to have that profile info, and be able to act on it. That can't be easy.