The URL that showed up in the status bar ended with ".mov" so I thought a click would result in some delicious full motion video. Instead, I got a new page with a registration form asking me for money. Not delicious.
Now, I'm not against capitalism, or paying for original content in the form of huge Quicktime video downloads, but when a link lies to me, it annoys me. The last time I checked, annoying your users wasn't the best way to get more subscriptions, even if the content behind the annoyance barrier is a video preview of Viewtiful Joe (a game I anticipate with much drooling).
So screw it, I used Google to get what I want.