March 3, 2003 8:29 AM
Viral marketing only works when people don't know that they have been infected. It's kind of like people who have the flu and don't come to work to spare those who are healthy, but in reverse I think. Those who are healthy (me) avoid the infected (see below).
"Nicole, 18, a Louisiana high-school senior with a popular blog" has been flown somewhere, with other bloggers, to be Dr. Pepper'd. Being a gen-x'er, and being aware of a marketing attempt by proxy, I already think the whole thing is dishonest.