Imx Fix in my experience
 
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July 15, 2003 2:27 AM


AOL and TiVo have a new service/feature available to those who are AOL subscribers and have a network enabled Series 2 TiVo. If you have that, then when you surf thru the TV listings at Keyword: Television, you can click on shows and have them be scheduled on your TiVo. In my opinion, that's pretty cool, but I can't figure out why AOL or TiVo thinks this is a great way to boost subscribers (or even if they do think that).

TiVo already has the Home Media Option which allows for remote scheduling and other media tom foolery. The remote scheduling is the only thing that makes me salivate, and they charge $100 for that privilege. If I'm an AOL subscriber, and I only want the remote scheduling, then this is a great deal, because I don't have to shell out an extra $100. If I wasn't already a subscriber, would this feature really lure me? And, since there are so few network enabled Series 2 TiVo's, how big can this market be? Why is TiVo willing to give away its best networking feature away to a potential audience of 30+ million people?

Business logic aside, I think this a great customer focused hack, even if it took me a while to find the feature (which, by the way, isn't vapor. It works right now). None of the news articles about this had any direction on where to use the feature, and I finally had the idea to read the original press release. It mentioned Keyword: Television, which when entered resulted in a search results page, which had a link to the actual Keyword: Television, which at the bottom of the page, said it was Keyword: TV.

After a few futile minutes of scanning that page, I finally thought of going thru the actual TV listings. I selected my provider and type of service and got a page with a listing of what's on TV right now. Since it's in a grid format, I assume AOL is paying royalties to Gemstar. Regardless, when you click on a specific show, you will see an item that says "Record on my TiVo DVR."

Doesn't that seem like a pretty convoluted process?