Imx Fix in my experience
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November 23, 2009 11:07 AM

aol_logo.pngI've had the displeasure of dealing with people's reactions to a logo I've created. Anyone I've talked to who does this sort of work or has been involved with it at any level says it's difficult, messy process. The reason? Because everyone only talks about what they think is wrong with what you have created. It's no big deal to do incorrect math be criticized because you are actually wrong, but it's difficult to have something that you created, that is ultimately subjective, be derided.

Today "Aol." has a new brand/logo identity and the result is a mixture of two things. Part one is the usual thing where it's cool to hate on AOL. Part two is the landslide of subjective opinions. There's no lack of that today on Twitter (#AOL) or in the blogosphere.

Personally, I don't like the logo if the pictures aren't moving (but I do like that it's free to mingle with any content it wants to). It's only when video is playing and the logo is revealed as negative space that it comes alive. Like some have said, it doesn't matter. People will accept/ignore the new branding and will get on with their lives as normal, and the logo won't have much of an impact. It's the content and products and the execution of those things that really matters.

Everyone on the internet hated the name of the new Nintendo system and thought to logo was pretty lame, but today, do you care that it's call the Wii? No.