Imx Fix in my experience
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December 16, 2009 12:48 PM

my_aol_logo_choice.pngLike I said, now that AOL has pushed the "Aol." style logo and branding out the door, no one is around to whine about it. I've seen one comment about it so far, and that was a positive comment (I can't find it now, of course).

I think if your new logo and/or branding idea doesn't make at least some people react negatively, then you didn't do a very good job at trying something different, new and/or radical. Now isn't the time for AOL to go with "safe" or otherwise anonymous branding decisions. Instead it's time to mix things up, and more importantly, execute well on its business strategy. People will then associate that success or failure with the brand and you'll then reap the rewards (positive or negative).