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For AOL, User Experience is no longer the Value Proposition. It's the base line. « prev
More on AOL exclusive content.Snow, and lots of it. » next [ Posted by Dan on December 04, 2002 | 0 Comments ] Yesterday I mentioned AOL presenting exclusive content from Time Warner properties. Dick Parsons, the CEO of AOL sent a note out to choir today that included the following... through Warner Music Group and AOL Music, AOL members will continue to see videos and hear select songs before they air, purchase music, as well as enjoy exclusive interviews and live performances available nowhere else.Mr. Parsons, PLEASE be sure to let the rest of the world know that. Dump the adverts saying 'so easy to use, no wonder it's number 1' because that's an expected feature of AOL. Tell the world that people can get Lord of the Rings previews only at AOL and they will come. And you better tell them on TV, because telling people from the splash screen, or via email to members is preaching to the choir. $15/month is still a little steep though. I wonder what Viacom would do if they owned AOL (and the Akamai-like AOL Transit Data Network).
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